Better Email Editor and Integrations

Our organization uses two platforms (Mailchimp) and the Internal Communications tools built into SportsEngine. Building (graphic) emails in the SportsEngine platform is very frustrating even when using the templates. For one, the creation takes 2-3 times more in Sports Engine. The emails don't look as good (branding and communication effectiveness suffer) and there are huge issues in that you cannot "save a draft" and there are not even basic analytics for link tracking, opens, bounces. etc. Further, there are no integrations so email blasts can be re-purposed on social media. It's been mentioned in many posts the ability to schedule communications, which is not essential but a very useful feature.

Important Features For Association Marketing Personnel

  • Better tools to create, edit, save and test before sending
  • Archive of past emails so things can get re-purposed and improve efficiency for Marketing & Communications Director
  • Social Media Integrations so email content is extended and re-purposed in real-time
  • Basic email analytics - for individual and cumulative email campaigns
  • Better editor WYSIWYG editor (drag and drop), pre-built elements to speed campaign creations
  • Commerce based email templates for selling swag. A good start might be to partner with Squadlocker

OR  -- if you don't want to do any of that...

Follow Shopify's model and use integrations with third-party tools making the email lists sync with your MailChimp, or Constant Contact, etc. in real time which would allow for better user experience, list segmentation and other features you are not likely to develop anytime soon.








  • Guest
  • Jun 15 2019
Frequency Weekly
Which sport(s) does this apply to: Baseball/Softball
Organization type Association/Club
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