Remarketing Campaigns

Remarketing on Google Adwards is the second most effective digital marketing tool besides direct emailing. We had to add code to every page of our website in order to get the remarketing campaign up and running. Remarketing allows us to track visitors to our website and then serve ads to them as they leave and surf the web. It has been extremely effective!

  • Bryan Hopper
  • Mar 17 2016
  • Future consideration
Frequency Daily
Which sport(s) does this apply to: Not Sport Specific
Organization type Association/Club
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  • Robert Bedeaux commented
    18 Mar, 2016 09:39pm

    Hi Bryan,

    It looks like you used the head code to do this for your site. Instead of doing it in the head code on each page, you can use the cascading head code and then you only need to do it on the top nav pages. Not quite a single place to do it, but a lot less than every page! 😃 

  • +1